The Formula

Right. So I don't have anything to say, which was bound to happen sooner or later. Probably sooner. But lately I've been immersed in the marketing potential of blogs. I mean, I don't think there is much -- at least not with anything I'm involved in -- but going by the only emails I get these days, somebody must think there's potential. So in the spirit of the time I quoted an email from MASN as a transparent excuse to post a YouTube of that awesome Nike commercial with Bootsy Collins, I am for the time being dedicating Distinguished Senators to bringing you, the reader who probably either knows me personally or clicked over here because Needham was nice enough to put me in his reader thingy, the latest developments in Nationals-related PR.

Our first update comes from my close, personal friend Ashley Hanley of Formula PR, who sends along the news that they're going to let kids talk into microphones at the ESPN Zone. Who's now? Your 12-year-old!

ESPN Zone and the Washington Nationals have teamed up to host the Junior Broadcaster competition, a search for the next generation of sports announcers. Children 12 and under will compete for the opportunity to work in the broadcast booth on September 2 during Nationals’ Kids Run the Show Day at RFK Stadium. On August 20, entrants are invited to ESPN Zone, located at 555 12^th Street NW, where each will have the opportunity to showcase their sports-announcing chops. Two Junior Broadcasters will be selected at the end of the competition.

“Junior Broadcaster is about having fun and getting talented young sports fans onsite to give announcing a try,” said Leigh Friedman, ESPN Zone’s regional marketing manager. “However, for some ambitious individuals it’s more than that. It’s a competition and they come out to win. We’ll get entrants from all over the area and even outside the state, so we’re excited to see what kind of talent emerges as a result of this contest. Deciding on a winner will not be an easy task.”

Wow, a quote from ESPN Zone's infamously hard-to-reach regional marketing manager. Very impressive, Ashley, and we all look forward to hearing from you about the next event Formula PR has the honor of promoting by mass email. Or, more likely, the last event Formula had the honor of promoting, because I've got a bit of a backlog in my inbox.