He's Going to Help Pun-Loving Headline Writers, Too

It took a lot of things coming together to ruin my brilliant marketing idea: a bad economy, a puzzling free agent market, and a player's particularly unappreciated skill set. The signing of Adam Dunn has pretty much ended any chance that my new slogan - We Ain't Got Bats, We Got Straps - would join previous sales pitches like Make It Your Pastime or Get Your Red On or 2008's regrettable The Aaron Crow Era Begins. We ain't got bats? Well, now we have one. Plus Dunn doesn't seem like the kind of guy who would shoot you unless you're a deer.

I gotta admit that I'm excited in spite of my copywriting setback. The Nationals have signed a big ticket free agent. That's never happened before, right? Who comes closest? Esteban Loaiza? Dmitri Young? You see what I'm talking about. I wonder if this is how Royals fans felt when they signed Gil Meche. Someone find a Royals fan and ask him for me.

OK, now I'm done celebrating and ready to start analyzing. What exactly do we have in Adam Dunn, other than a dude who looks kind of like Lee Harvey Oswald with a mild case of acromegaly? Let's weigh the pros and cons. Cons first.

Adam Dunn is a good player, but he's a boring good player. He has a distinctive skill set, and none of it makes for good television.

-He walks a lot. Don’t get me wrong – walks are great, and there’s nothing I like more than an obviously terrified enemy pitcher watching his nightmares come true as he walks in a run. But by and large, a base on balls is not an exciting thing to watch develop.

-He hits home runs. Home runs aren’t boring, exactly, but they’re not as viscerally fun as a whole pile of doubles. Not enough running.

-He strikes out. A LOT. And the only fun about a strikeout is trying to lip-read the guy as he stalks back to the dugout.

-He doesn’t catch anything. I don’t think I’m kidding when I say that the only on field thing I remember from the 2008 Nationals is Willie Harris making preposterous catches in the outfield. We're not going to be getting any of that from Teh Donkey. (By the way, that makes three things I remember from 2008. The other two are (1) the fact that at most 8,999 people who weren't me were watching Nats games (2) and "you dead, dawg.")

Now on the pros:
-Remember that home runs thing I dismissively mentioned above? That's actually pretty important. Dunn has a system: he hits exactly 40 home runs a year. He's been on this system for the last four years, and if he keeps it up, he's sure to lead this weak-ass hitting team by somewhere in the vicinity of 40 homers.

-Walks, too. Hundred-something walks, lead the team by a hundred, same deal.

-Here's the vital thing: Adam Dunn is funny. Actually, intentionally witty, which is an unusual thing to see in a professional athlete. Consider this interview of Dunn, conducted by Astros pitcher Chris Sampson back in 2007.

Sampson: What pitch do you struggle with the most?

Dunn: I would say like most hitters in the league would say, fastball right down the middle.

Sampson: Are you ever going to fulfill on your offer to take me hunting on your ranch and take me and my wife out to dinner?

Dunn: The hunting all depends on if I go 0-for-4 off ya again. But no matter what happens, I will take your wife to dinner. I guess you can come too.

Not bad, right? And it's not just threatening to date other guys' wives; Dunn is also a master of more uncomfortable than funny Andy Kaufman-style performance. Here he is whiling away a rain delay by calling into the Reds pre-game show in the guise of his popular "Adam from Milwaukee" character, sort of his own Tony Clifton.


That's more memorable than anything I can recall any National saying ever (not counting ¡Livan! and death threats, of course). The Nationals don't have an Alexander Ovechkin, but they may have just gotten their Gilbert Arenas.

Addendum: Upon further review, Adam Dunn doesn't really look anything like Lee Harvey Oswald with a mild case of acromegaly. He looks like Will Ferrell. I realize now that I probably think about Lee Harvey Oswald more than is healthy or healthful or sane. So I guess we all learned something today.

We the Nats

I've been thinking about archaic grammar and how it relates to the Nationals. Our old friends the ancient Greeks had a number between singular and plural - the dual. It pretty quickly fell into general disuse and came to be used only for things that were usually found in twos, like twins or plow horses or testicles. If ever an ancient Greek could come up with a sentence that included a phrase like "the twin plow horses' testicles," he was credited with a Triple Greek Score and got free desserts for life.

I've been contemplating this because the limitations of the English language make it hard to write about the Nats. When you say "Nationals fans," it's problematic. We learned last year that Nationals TV ratings are small, so tiny that it was posited that they must have been the result of a misplaced comma or a couple of delinquent zeroes. Using the plural of "fan" is an insult to the very concept of the plural AND fails to express the author's scorn at the serious crappiness of Washington's reaction to getting its fourth (more or less) major league team, but using "fan" is pushing it too far. Obviously, there's more than one. Not many more, but more.

That's my problem; the Nationals' problem - as represented by the ratings issues - is being addressed by an aggressive rebranding. Maybe you've noticed that the Nats have taken on an edge lately. You have the acquisition of Elijah Dukes, you've got the FBI investigating the team for filching money from hopeful, fresh-faced Dominican teenagers, and now you have the new color commentator, Rob Dibble.

I'm not quite prepared to complain about this. For one thing, I've never actually heard Rob Dibble: Broadcaster. Maybe he's good. Every piece of evidence argues against it, but stranger things have happened. From the Nats' standpoint, the point is that he's not Don Sutton. I liked Don Sutton. He was even-keeled and intelligent, he had a soothing voice, and he didn't inflict an obvious catchphrase on us. Now we have this:

As edgy as a special guest verse from Fred Durst

See that? The shades, the phony snarl? The bat, which represents his truly impressive hitting record (3-25, .120) and the microphone, which represents his equally impressive talking record? That's branding. This ain't your daddy's color commentator! We're not in Kansas anymore! It's like if the X-Games and Mountain Dew and Poochie the Dog came together and took the form of a gel-haired jackass! Etc., etc.

And don't think it's not intentional. MASN interviewed, among others, Buck Martinez, whose musky, scotch-soaked elegance has fallen out of fashion ever since Ricardo Montalban passed away. Clearly, Buck's status as the best-dressed man in baseball (seersucker? Yes! White after Labor Day? No!) just doesn't fit in with the Nationals' current attitude, which emphasizes informality and malfeasance.

See, that's class right there.

Hence Dibble. It might not be that bad. Maybe he'll spend the season browbeating Bob Carpenter because he didn't play the game and doesn't know how to man up and strap it on or whatever (I'm expecting hits from some pretty hair-raising Google searches based on that wording, by way). Maybe he'll just complain for seven months (this is known as the industry as "Blogger-Style"). Or maybe he'll just be completely terrible. Regardless of the actual outcome, I don't think the Nationals went far enough. If you're going to go edgy, go all the way edgy. Don't settle for some safe-for-ESPN Radio-type controversy - you've got to do the damn thing.

Fortunately, it's not too late. The Nationals' marketing strategy can be completed simply by firing Clint and the Nat Pack and replacing them with these guys (WARNING: this is not safe for work and regrettable in a number of other ways):

Now that's edgy. They have our new advertising slogan: We Ain't Got Bats We Got Straps. Which is to say, maybe we suck as baseball, but we will shoot you. Or at least text you a picture of a gun.

Either way: edgy.